Since 2015, we’ve worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of our key aims has been to thoroughly dispel the jaded and, frankly, anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.

Through a combination of authoritative industry pieces, speedy responses to important monthly sector data - such as SMMT - and SEO-tailored features in the national and consumer press, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.

Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2018) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

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More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Rhizome has helped build the brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

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Over the past eight years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news.

When we’re not up at 7am waiting for the next Ofcom consultation to land, we’re commenting on the arrival of the freshest flagship handsets, digging into the detail of the latest broadband price rise or even writing about how consumers can catch the Premier League fixtures on TV.

In short, if it’s mobile, broadband or pay-TV shaped, then we’re all over it. As the telecoms sector can be a baffling space, our most important role is in distilling industry moves into digestible, comprehensive and compelling copy that always seeks to answer the question: “what does this mean for consumers?”

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Online estate agent, Housesimple, is one of our oldest clients and probably the client we signed up quicker than any other. It took just one speculative phone call to the founder Alex Gosling, less than 20 minutes after we'd stopped working with his arch-enemy eMoov, and the rest is history!

When Housesimple came onboard, no-one had a clue who they were, least of all the national press. Alex had done a fantastic job building the company from scratch, but we were working with a brand that had zero media profile and no idea how to build one. It was, in many ways, the perfect client for Rhizome, as we love a challenge!

Eight years on, and the challenge has beenmet, and then some. Housesimple is now one of the most quoted estate agents in the national press. They regular secure 30-40 pieces of media coverage every month and, more importantly, journalists now see them as one of the most respected voices on the UK property market. The future looks bright, the future looks simple!

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We love to peer forensically into the detail of every financial services space and Gatehouse, a Shariah-compliant ethical bank is a great example of Rhizome getting to grips with a niche area and turning it mainstream.

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Gatehouse’s senior team set us the challenge of explaining to everyday British banking customers why Shariah-compliant savings accounts and home finance are a great alternative to the High Street. The result….? Mountains of national media coverage and far more frequent appearances in the Best Buy stories that personal finance journalists love to write, week in, week out.
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From media training, journalist briefings and interviews toproactive data-led stories driven by our own research and reaction to breaking news, Gatehouse Bank’s profile has positively rocketed since we started working with them.

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Rhizome has worked with insurance provider Protect Your Bubble to promote its gadget and jewellery cover since 2011. In that time we’ve strafed between light-hearted press activity - such as finding out what proportion of proposals are ‘insta-ready’ - and somewhat more labour-intensive, but equally rewarding, campaigns - like interviewing the first 100 people in the iPhone launch queue on Regent Street at 5am in the morning.

Over the past eight years, we’ve carved out an exciting niche in the tech and lifestyle press, but as well as that, can increasingly be found driving punchier stories on the spate of moped muggings or commenting on quarterly ONS crime figures. Anything and everything to keep Protect Your Bubble front of mind.

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