Turning Start-Ups and SMEs into Super Brands
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how it works

You sign up and we get in touch with you whenever we see a news story that we think you could contribute to. This is called ‘reactive‘ PR, or ‘newsjacking’. And because we know companies like yours like to keep a close eye on their marketing and PR spend, we’ll only charge you when we get you great publicity. Now ain’t that fine and dandy?

Check out the 5 simple steps to super media coverage below.
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Sign-up

Submit some simple contact details via our sign-up form and you'll be instantly added to our client database. Your mobile number is vital because news stories can break at any time!
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Story breaks

When a news story breaks that’s relevant to your sector or expertise, we’ll be in touch and ask if you’d like to comment on it. It’s entirely your decision – no pressure whatsoever!
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Draft comment

If you do want to contribute your views to the story, we’ll turn your thoughts into a punchy and well-written ‘media statement’ that we know will go down a treat with journalists.
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Issue comment

Once you’ve approved the media statement, on email or over the phone, we’ll get it across to all the journalists who are covering the story. Then we sit back and wait for the results!
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Pay for results

If, and ONLY if, you get featured in a relevant media outlet will we charge a fee. And even then it's as cheap as chips: being mentioned on the BBC or in The Times, for example, would cost you just £250!
sign up for free!

what it costs

Amazing media coverage from as little as £100!
Our clients love the fact that they only ever pay us if they get media coverage… and even then, at the ridiculously low rates shown. And we don’t charge for any old exposure, either: it has to be media coverage that’s relevant to them and their brands.

Importantly, we ‘cap’ our fees at £500 for each media statement issued. That way your fee doesn’t spiral out of control if your comment appears in 10 national newspapers — you’d still be charged £500, not £2500. Now that’s what you call peace of mind!
£100
Local/regional media
(online and/or print)
£100
Trade media
(online and/or print)
£200
Local TV/radio
£250
National media
£300
National
TV/radio
£300
Press Association/
Reuters/Other Newswire
sign up for free!

PROACTIVE PR: RHIZOME LITE

Some companies don’t want to wait around for ‘reactive’ media opportunities to come their way via Just In Time PR. So they buy a day or two of our time from our big 'sis agency, Rhizome Media. We call it Rhizome Lite. Now don’t worry, with Rhizome Lite, there’s not a contract in sight. You just buy a day of our time and, once we’ve shown you some great results, can decide to buy another day. It’s your call. Here are some of the ways we might spend your time...
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Opinion pieces

We'll secure you an opinion, or 'thought leadership' piece, in one of your target media outlets. Oh, and as we're all ex-journalists, we'll also write it on your behalf so it reads like a dream.
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Press releases

We'll draft and ‘sell in’ a press release to your target media, whether national, regional or trade. It could be about emerging trends in your sector, the opening of another office or a key hire.
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Business profiles

We'll secure a profile of you or your company in one of your preferred publications or websites. It can talk about your successes to date and the future plans you have for your business.
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Media briefings

We can introduce you to a key journalist or two in your sector or from a national media outlet over coffee or lunch. It's a great way to get a relationship started between the media and your brand.
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New launches

Launching a new product or service? We can draft a press releasing announcing it and arrange some briefings with key journalists to ensure it gains maximum media exposure.

OUR WONDERFUL CLIENTS

the AA

2015-Present, PR
Since 2015, we’ve worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of our key aims has been to thoroughly dispel the jaded and, frankly, anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons. Through a combination of authoritative industry pieces, speedy responses to important monthly sector data - such as SMMT - and SEO-tailored features in the national and consumer press, our job is to distinguish and elevate the importance of the AA Cars brand in its own right. Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2018) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling. 

Since 2015, we’ve worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of our key aims has been to thoroughly dispel the jaded and, frankly, anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.

Through a combination of authoritative industry pieces, speedy responses to important monthly sector data - such as SMMT - and SEO-tailored features in the national and consumer press, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.

Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2018) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

Move iQ

2018–Present, PR, Public affairs
Move iQ is the essential guide for navigating the moving minefield, whether you're looking to buy or rent. Founded in 2017 by Britain's best-known property expert Phil Spencer, Move iQ brings together everything you need to ensure your next home is right for you. Move iQ puts power into the hands of the mover; offering a wealth of impartial advice and guidance on everything from finding the perfect property to driving the best bargain. Rhizome has delivered huge amounts of coverage for Move iQ across both broadcast and print media, building the brand's profile and credibility, positioning Phil as the mover's champion - and showing how Move iQ levels the playing field for buyers and renters in a property industy that is too often tilted in favour of sellers and landlords.

Move iQ is the essential guide for navigating the moving minefield, whether you're looking to buy or rent.

Founded in 2017 by Britain's best-known property expert Phil Spencer, Move iQ brings together everything you need to ensure your next home is right for you.

Move iQ puts power into the hands of the mover; offering a wealth of impartial advice and guidance on everything from finding the perfect property to driving the best bargain.

Rhizome has delivered huge amounts of coverage for Move iQ across both broadcast and print media, building the brand's profile and credibility, positioning Phil as the mover's champion - and showing how Move iQ levels the playing field for buyers and renters in a property industy that is too often tilted in favour of sellers and landlords.

Indeed

2016–Present, PR, Content
More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Rhizome has helped build the brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Rhizome has helped build the brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

uSwitch

2011–Present, PR, Content, Crisis Comms
Over the past eight years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news. When we’re not up at 7am waiting for the next Ofcom consultation to land, we’re commenting on the arrival of the freshest flagship handsets, digging into the detail of the latest broadband price rise or even writing about how consumers can catch the Premier League fixtures on TV.In short, if it’s mobile, broadband or pay-TV shaped, then we’re all over it. As the telecoms sector can be a baffling space, our most important role is in distilling industry moves into digestible, comprehensive and compelling copy that always seeks to answer the question: “what does this mean for consumers?”

Over the past eight years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news.

When we’re not up at 7am waiting for the next Ofcom consultation to land, we’re commenting on the arrival of the freshest flagship handsets, digging into the detail of the latest broadband price rise or even writing about how consumers can catch the Premier League fixtures on TV.

In short, if it’s mobile, broadband or pay-TV shaped, then we’re all over it. As the telecoms sector can be a baffling space, our most important role is in distilling industry moves into digestible, comprehensive and compelling copy that always seeks to answer the question: “what does this mean for consumers?”

Housesimple

2013–Present
Online estate agent, Housesimple, is one of our oldest clients and probably the client we signed up quicker than any other. It took just one speculative phone call to the founder Alex Gosling, less than 20 minutes after we'd stopped working with his arch-enemy eMoov, and the rest is history!When Housesimple came onboard, no-one had a clue who they were, least of all the national press. Alex had done a fantastic job building the company from scratch, but we were working with a brand that had zero media profile and no idea how to build one. It was, in many ways, the perfect client for Rhizome, as we love a challenge!Eight years on, and the challenge has beenmet, and then some. Housesimple is now one of the most quoted estate agents in the national press. They regular secure 30-40 pieces of media coverage every month and, more importantly, journalists now see them as one of the most respected voices on the UK property market. The future looks bright, the future looks simple! 

Online estate agent, Housesimple, is one of our oldest clients and probably the client we signed up quicker than any other. It took just one speculative phone call to the founder Alex Gosling, less than 20 minutes after we'd stopped working with his arch-enemy eMoov, and the rest is history!

When Housesimple came onboard, no-one had a clue who they were, least of all the national press. Alex had done a fantastic job building the company from scratch, but we were working with a brand that had zero media profile and no idea how to build one. It was, in many ways, the perfect client for Rhizome, as we love a challenge!

Eight years on, and the challenge has beenmet, and then some. Housesimple is now one of the most quoted estate agents in the national press. They regular secure 30-40 pieces of media coverage every month and, more importantly, journalists now see them as one of the most respected voices on the UK property market. The future looks bright, the future looks simple!

Gatehouse Bank

2017–Present, PR, Content
We love to peer forensically into the detail of every financial services space and Gatehouse, a Shariah-compliant ethical bank is a great example of Rhizome getting to grips with a niche area and turning it mainstream.‍Gatehouse’s senior team set us the challenge of explaining to everyday British banking customers why Shariah-compliant savings accounts and home finance are a great alternative to the High Street. The result….? Mountains of national media coverage and far more frequent appearances in the Best Buy stories that personal finance journalists love to write, week in, week out. ‍From media training, journalist briefings and interviews toproactive data-led stories driven by our own research and reaction to breaking news, Gatehouse Bank’s profile has positively rocketed since we started working with them.

We love to peer forensically into the detail of every financial services space and Gatehouse, a Shariah-compliant ethical bank is a great example of Rhizome getting to grips with a niche area and turning it mainstream.


Gatehouse’s senior team set us the challenge of explaining to everyday British banking customers why Shariah-compliant savings accounts and home finance are a great alternative to the High Street. The result….? Mountains of national media coverage and far more frequent appearances in the Best Buy stories that personal finance journalists love to write, week in, week out.

From media training, journalist briefings and interviews toproactive data-led stories driven by our own research and reaction to breaking news, Gatehouse Bank’s profile has positively rocketed since we started working with them.

the AA

2015-Present, PR
Since 2015, we’ve worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of our key aims has been to thoroughly dispel the jaded and, frankly, anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons. Through a combination of authoritative industry pieces, speedy responses to important monthly sector data - such as SMMT - and SEO-tailored features in the national and consumer press, our job is to distinguish and elevate the importance of the AA Cars brand in its own right. Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2018) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling. 

Since 2015, we’ve worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of our key aims has been to thoroughly dispel the jaded and, frankly, anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.

Through a combination of authoritative industry pieces, speedy responses to important monthly sector data - such as SMMT - and SEO-tailored features in the national and consumer press, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.

Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2018) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

Move iQ

2018–Present, PR, Public affairs
Move iQ is the essential guide for navigating the moving minefield, whether you're looking to buy or rent. Founded in 2017 by Britain's best-known property expert Phil Spencer, Move iQ brings together everything you need to ensure your next home is right for you. Move iQ puts power into the hands of the mover; offering a wealth of impartial advice and guidance on everything from finding the perfect property to driving the best bargain. Rhizome has delivered huge amounts of coverage for Move iQ across both broadcast and print media, building the brand's profile and credibility, positioning Phil as the mover's champion - and showing how Move iQ levels the playing field for buyers and renters in a property industy that is too often tilted in favour of sellers and landlords.

Move iQ is the essential guide for navigating the moving minefield, whether you're looking to buy or rent.

Founded in 2017 by Britain's best-known property expert Phil Spencer, Move iQ brings together everything you need to ensure your next home is right for you.

Move iQ puts power into the hands of the mover; offering a wealth of impartial advice and guidance on everything from finding the perfect property to driving the best bargain.

Rhizome has delivered huge amounts of coverage for Move iQ across both broadcast and print media, building the brand's profile and credibility, positioning Phil as the mover's champion - and showing how Move iQ levels the playing field for buyers and renters in a property industy that is too often tilted in favour of sellers and landlords.

Indeed

2016–Present, PR, Content
More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Rhizome has helped build the brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Rhizome has helped build the brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

uSwitch

2011–Present, PR, Content, Crisis Comms
Over the past eight years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news. When we’re not up at 7am waiting for the next Ofcom consultation to land, we’re commenting on the arrival of the freshest flagship handsets, digging into the detail of the latest broadband price rise or even writing about how consumers can catch the Premier League fixtures on TV.In short, if it’s mobile, broadband or pay-TV shaped, then we’re all over it. As the telecoms sector can be a baffling space, our most important role is in distilling industry moves into digestible, comprehensive and compelling copy that always seeks to answer the question: “what does this mean for consumers?”

Over the past eight years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news.

When we’re not up at 7am waiting for the next Ofcom consultation to land, we’re commenting on the arrival of the freshest flagship handsets, digging into the detail of the latest broadband price rise or even writing about how consumers can catch the Premier League fixtures on TV.

In short, if it’s mobile, broadband or pay-TV shaped, then we’re all over it. As the telecoms sector can be a baffling space, our most important role is in distilling industry moves into digestible, comprehensive and compelling copy that always seeks to answer the question: “what does this mean for consumers?”

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