Chris and Rose of Bax Botanics, an über-cool Wetherby-based creator of some of the world’s finest non-alcoholic spirits, approached Just In Time PR in the summer of 2020. They had a super-duper product but needed to get the Bax Botanics brand out there, all the more so in the run-up to Christmas; at the same time, they were wary of committing to a conventional PR agency that would cost a heap of cash and potentially leave them with a serious financial hangover.
So the Rhizome Lite model ticked all the boxes. Since August of 2020, Chris and Rose have bought around six days of our time and for that we have landed them some MEGA hits in their target media: among countless other outlets, they’ve been featured on the BBC, in Cosmopolitan, Glamour, Vogue, Tatler and the Daily Telegraph — and the result has been a huge amount of traffic, brand awareness, sales and SEO value.
All in all, they’re as happy as Larry (but not Larry Hagman, who played JR in hit 80s soap, Dallas, and drank like a fish). As for the future, with more and more people drinking less and getting off the pop altogether, we plan to help grow the Bax Botanics brand to be as big as the Brewdog. We’ll drink to that (in a manner of speaking)!
Crimson Black Capital, run by investment supremos, Ayush Ansal and Pratham Sawhney, is a Mayfair- and Mumbai-based hedge fund that applies machine learning to achieve enhanced quantitative investment performance. In slightly plainer English, the guys use artificial intelligence to make lots of money with the minimum risk possible for their clients, who are typically institutional investors.
Ayush signed up to Just In Time PR in January 2020 with one simple goal: to get his new hedge fund’s name all over the big media. He came to the right place because we’ve generated over 1500 pieces of media coverage for Crimson during the past 12 months, largely as a result of commenting on breaking macro-economic and financial market stories. It’s been a media firework show like none other on earth, with hits in key target media including The Financial Times, City AM, Evening Standard and Forbes (the list goes on, and on, and on).
We’ve also had Ayush featured in HedgeWeek, the leading trade read by everyone in the hedge fund world. Crimson Black Capital is still a relatively young hedge fund but Just In Time PR has ensured they have oodles of credibility and awareness due to the sheer volume of media coverage.
Object Astra is a fantastic new platform that uses dead clever algorithms and artificial intelligence to link people who have a business idea with those who have the skills they need to bring it to life, in exchange for equity in the business.
Christiaan Trahms had been thinking about launching Object Astra for some time and when the pandemic struck and lots of people found themselves out of jobs and looking to create new businesses, he fast-tracked its launch.
Christiaan contacted Just In Time PR and bought a day of our time to create a press release and secure a hit in a major national media outlet — something that would drive traffic to his site and get him loads of users.
We quickly created the press release in December and gave it to the Mail Online, along with a case study, as an exclusive. The Mail Online is the biggest news website on the planet and they wrote a huge piece on Object Astra, which went live a week or so before Christmas. Loads of traffic, masses of eyeballs. Job done.
George Franks, the co-founder of south-west London high-end estate agent, Radstock Property, was introduced to Just In Time PR in November 2020 by a Rhizome Media client. He was looking for exposure for his new company in the big national (and above all London) media and wanted a PR company that could work some magic.
George bought a day of our time through Rhizome Lite to kick the proverbial PR tyres. To start with, we focused on issuing reactive comment around breaking house price data and other property stories. You can imagine what happened next.
It's still early days but we continue to land George and Radstock Property hits aplenty in his target media. And the flexibility of Just In Time PR means he can easily put things on hold should the property market suffer this year due to the pandemic.
Business in the Community is a well-established charity that works nationwide to encourage big blue chips to practice responsibility and ensure the fair treatment of employees, their supply chain, sustainability and the environment.
Their internal comms team approached us in August 2019 with a hunger for greater media exposure and were attracted by our payment-on-results model. We started with reactive comment around the global climate strikes in the Autumn of 2019 and immediately landed them big hits in the national media, including the Daily Mail and The Herald in Scotland.
When Government data emerged on ageing in the UK workforce, we proceeded to land Business in the Community a great hit in The Financial Times and (get this) on the front page of The Times (we have proof if you need it!). To say they were blown away is an understatement.
When the pandemic struck, Business in the Community launched the 'National Business Response Network', which encouraged big businesses to help those most in need. At that point they asked us to draft a launch press release and so we switched to Rhizome Lite, where companies buy days of our time. We very quickly secured coverage for them in The Scotsman and countless other national newspapers. Another happy Just In Time PR client who we continue to work with in 2021.
Beyond is a funeral comparison service that is aiming to change the national conversation around death (bet you didn't see that one coming). Just In Time PR was approached to promote Beyond’s unique model while also helping to amplify its (delightfully controversial) position on the funeral sector to national, consumer and trade press.
The company’s pool of expertise and its willingness to speak out in blunt terms about the sky-high costs charged by established funeral chains has helped us to secure hundreds of column inches in the national media since we started PRing them in late 2018. Check out this hit in the Daily Mail. Oh, and this corker on the BBC website.
We continue to work with Beyond on an ad hoc basis, as and when they need our help to comment around a particular story. For example, in March 2020, when they opened their first high street shop, we secured them a great piece of coverage in The Times. We're here whenever they need us and this informal approach works perfectly for us all.