It sounds a bit airy-fairy, we know, but at Just In Time PR, we’re on a mission to #democratisethemedia.
We want to give smaller businesses and organisations, experts like you, a bigger voice in the papers, on telly and online.
So what’s the problem? There are hundreds of thousands of experts out there who have fascinating things to say on each and every subject but they rarely, if ever, get the chance to demonstrate their expertise in the mainstream media. In many corners of the media the same old experts and rent-a-gobs continue to be relentlessly quoted. We don’t think that’s right.
It’s not really the journalists’ fault. Admittedly, some are lazy toerags and repeatedly quote the same old names, and others are horribly cliquey, but today’s hacks, more than ever, are under intense pressure to meet deadlines and get their copy completed and online.
Believe it or not, most journalists love to quote new voices, but too few new voices ever reach out to them (generally because of cost).
Thankfully, the democratisation of the media has started.
People are already communicating with journalists directly through the likes of Twitter and Facebook–and it’s great to see. Journalism, as Guardian editor, Alan Rusbridger, puts it, is becoming increasingly open.
But we feel there’s still a long way to go.